LifeWear (Wknd Nation)
Production & Creative Resourcing

GVO worked directly with Wknd Nation co-founder and Creative Director, Sofia Karvela on creative talent resourcing and production consulting for LifeWear's wkndnation.com launch, Wear For Living. We advised her on the workflow and direction necessary to expedite the landing page for the launch of the clothing and lifestyle brand. Then, we connected Sofia with designer, Kyla Paolucci to meet their creative needs and deadline. Kyla's aesthetic was a perfect match for the vibe Wknd Nation was looking for.

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GVO then produced the still and video content for Wknd Nation’s e-commerce launch and marketing campaigns. We led the production of the shoots including casting models, sourcing creative talent, booking studios, and coordinating crew, agent, talent and client communications. Additionally, we created daily shoot schedules and assigned looks to each of the 5 models to ensure each SKU was shot in 3 different sizes for the PDP. Over two days at Stoodio One in Brooklyn, Luzena Adams shot the e-commerce stills while Sofa Alvarez captured candids for the marketing campaign. Clark Slater directed the marketing video on the third shoot day on location in Manhattan.